NEW YORK, Jan. 25, 2017 /PRNewswire/ — PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech and medical device industries, has named Vpak as the Pharma Choice Gold winner for their work for Klick Health’s “The Decoded Company” Video Book Box.
The campaign was designed to mimic the look of New York Times bestseller The Decoded Company, mirroring the colors and soft-touch finish. The box contained a large video screen embedded in the cover and housed a copy of the book with a personalized video message, customized booklet insert, and a letter to each Sensei Labs prospect with materials about SenseiOS.
“We are so thrilled to win Gold in this prestigious competition,” said Rob Likoff, CEO of Vpak. “We are well aware of the great work done by everyone in this industry, so to be chosen by such a prestigious group of industry veterans is particularly gratifying. Having worked in the pharma industry for 25 years before helping to create Vpak, being named the gold winner by so many people I know and respect is very special.”
Since 2009, the PM360 Pharma Choice awards have recognized outstanding achievement and creativity in healthcare marketing. PM360 readers act as judges for the entries submitted by their peers. All submissions are placed online where readers vote for their favorites based on content, format, imagination, influence on the industry, and overall quality. This year more than 7,000 votes were cast to decide the winners. In total, more than 200 entries were placed on the website to be voted on. A Gold, Silver, and Bronze award is given to the top three vote-getters in each category.
“What makes each Pharma Choice winner unique is that they were selected as one of the best in their category by the industry as a whole,” says Anna Stashower, CEO and Publisher of PM360. “They can take pride in knowing that the majority of their peers and colleagues felt that their work was truly exceptional.”
Richard Weber, Chief Innovation Officer and Founder of Vpak, added, “Thank you to the readers of PM360 for selecting Vpak for the Gold Award. We thrive on being challenged to create the most innovative products for our clients and we thank Klick for being such a great client to work with.”
The winning work is featured in the January 2017 issue of PM360, and can be viewed online at https://www.pm360online.com/2016-pm360-pharma-choice-award-winners/?GTTabs=4.